U.S. Census Bureau Unveils 2020 Census Ads JAN. 14, 2020 — The U.S. Census Bureau today shared highlights of a $500 million public education and outreach campaign featuring more than 1,000 ads designed to reach 99% of all U.S. households and communicate the importance of responding to the 2020 Census. The Census Bureau conducted extensive research to create the “Shape Your Future. Start Here.” campaign to show that responding to the census is easy, safe, and important. “The 2020 Census is your census, and its success depends on you. It’s a once-in-a-decade chance to inform how billions of dollars in funding are allocated for critical public services like hospitals and health care clinics, schools and education programs, roads and bridges, and emergency response for the next 10 years,” explained Census Bureau Director Steven Dillingham. “Through advertising, public events, partnerships, and digital and traditional media, we are embarking on a nationwide effort to let everyone in the country know about the upcoming 2020 Census and encourage them to respond online, by phone, or by mail. And we are extremely committed to reaching those people who are historically undercounted. Today we will demonstrate how the “Shape Your Future. Start Here.” campaign will do just that.” Continue Reading... 2020 Census: Important DatesThe 2020 Census Paid Media Campaign will occur in three phases: - Awareness/Education Phase (Jan. 14 – March 12): Builds immediate awareness and provides educational information about the 2020 Census.
- Motivation/Participation Phase (March 13 – May 20): Inspires and motivates the public to complete the 2020 Census questionnaire online, by phone, or by mail.
- Reminder/Nonresponse Follow Up (May 13 – June 28): Continues to remind people to respond to the 2020 Census and to support census takers as they go door-to-door to count households that have not yet responded.
The 2020 Census will officially begin January 21, in Toksook Bay, Alaska, a remote fishing village located on the Bering Sea. Director Dillingham will be on hand to count the first person. Also known as the “first enumeration,” local census takers get a head start in rural Alaska when the ground is frozen, allowing for easier access to remote villages. Advertising in remote Alaska began in mid-December to provide awareness that census takers will soon visit villages to count the people who live there. Beginning in mid-March, households can respond to the census online, by phone, or by mail. | 
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